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Acquisition Marketing Manager

To apply for this position please send your CV along with your covering letter.

Acquisition Marketing Manager

Salary: £30,000 - £35,000

Location: Liverpool HQ / Hybrid Remote (UK)

We are seeking a motivated and experienced  Acquisition Marketing Manager to join our fast-growing health tech startup. The Marketing Manager will be responsible for developing and executing a comprehensive marketing strategy to drive brand awareness, lead generation and customer acquisition.

The ideal candidate will be self-motivated, results-driven, and able to think strategically while also being hands-on and execution-focused. If you are passionate about marketing and want to make a real impact in a fast-growing health tech startup, we want to hear from you.

Job Description:


  • Develop and execute a comprehensive marketing strategy that aligns with the company's overall goals and objectives

  • Track and analyse marketing metrics and make data-driven decisions to optimise performance and ROI

  • Manage our marketing budget, and ensure that all marketing activities are cost-effective and provide a strong return on investment

  • Collaborate with cross-functional teams, including product development, sales, and customer success, to ensure a cohesive and integrated approach to marketing

  • Identify and target key audiences, and develop relevant messaging and content to engage and convert them

  • Build out the marketing function and team from the ground up as the business grows

  • Develop and manage digital marketing campaigns, including email, social media, and online advertising

  • Develop and execute events and PR campaigns to raise brand awareness and drive leads

  • Stay up to date on industry trends and competitor activity to inform marketing strategy


  • Bachelor's degree in marketing, business, or related field

  • Minimum of 3 years of experience in a marketing role

  • Experience of developing and executing marketing campaigns, including digital marketing, events, and PR

  • Strong analytical skills, with the ability to generate reports and communicate team members and stakeholders

  • Excellent written and verbal communication skills

  • Strong project management skills, with the ability to manage multiple marketing projects simultaneously

  • Experience of Mailchimp & CRM integration is a plus

  • Experience in health tech or related industry is a plus

  • Experience working in a startup environment is a plus

Why Should Someone be Interested in this Role?


Aquarate does more than just sell smart cups to the most vulnerable. It's a place to explore the potential for innovation and quality within our aging society. To push the boundaries of what healthcare can be. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Aquarate, it’s about each person bringing skills and passion to a challenging and constantly evolving market. 

Work with Purpose

  • An opportunity to work with purpose to solve a problem that is all around us and affects our most loved ones.


  • We are uniquely placed within an extremely changing and growing market where no one is doing similar work to us.

An Exciting Challenge

  • An opportunity to grow a marketing team from one to many in the next 24 months. 

  • To partner and scout out the very best customers within the global healthcare market.

Growth Opportunities

As a startup with a small team, it’s important that the successful candidate is able to adapt to ongoing change within the role, the business and workstreams. A willingness to learn everyday and develop new skills to grow and change with the company. Therefore, we recognise that individuals should have opportunities in personal development to enable these changes and build a long lasting career at Aquarate. These can be driven by you, or Aquarate to add value to the business.

What are the perks of working with Aquarate? 

  • Flexible Working Hours

  • Share Options

  • Monthly Team Days

  • Free personalised water bottle to help you with your hydration

  • £100 contribution on start day for working from home equipment

  • 33 Days Annual Leave (Incl. bank holidays)

  • Workplace Pension

  • Office & Remote working

  • Travel opportunities

How to apply:

Competitive Salary dependent on relevant skill set.

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